A LITTLE BIT ABOUT DOS LADOS.
We aren't your typical digital marketing firm. We don't get caught up in pretty pictures, and designing for show. For us, it's about results.
OUR STORY.
We are Dos Lados (two sides); brand and demand, creative and analytical, husband and wife. We’ve also worked on both sides of the business, corporate and agency.
We understand the pressure on today’s marketers to get results without breaking the bank, and the need to provide focused and affordable marketing services to the businesses that need them.
Tech-savvy trend watchers, we stay ahead of the curve so that our clients don’t have to. From the best-kept digital marketing secrets, to the hottest new social strategies, to brand building best practices, we’ve got your back.
Small but mighty, we are honoured to have worked with some of North America‘s most exciting companies. Check them out!
Our Process.
Marketing isn’t a one-ingredient recipe. To get continuous growth and improvement, you have to think about everything that goes into the mix – the brand, audience, value props, core messaging, competition, and your business goals. To that end, we’ve developed a four-step process that includes: Discovery, Strategy, Execution, and Optimization. At the end of it all, you’ll have a recipe for success, and a marketing engine that gets results.
Discovery. In this stage we do a deep dive into the brand and your existing digital footprint. We strive to understand who you are, what you stand for, who your customers are, and what they think of you. Before we make any changes, it’s critical that we understand what’s currently working and what’s not, and more importantly why it is or isn’t working. The discovery phase is structured to help us gather the insights that drive the strategy.
Strategy. Before we hit the “go” button, we need a plan. A clear strategy is the most crucial part of the project, as it sets the direction before we start the process. Would you build a house without a plan or a blueprint? Core to the strategy phase is developing the priorities. Every good strategy starts with a clear understanding of where to focus first and what needs the most work. For example, there’s no point on doing digital advertising if your website can’t convert.
Execution. The execution phase is where we put our strategy into action. We align our process and tactics with your business goals, and establish how the engagement will progress, who is involved, and what’s expected from all stakeholders. Have a look at our services.
Optimization. Marketing is an ever changing and evolving discipline. Staying ahead of the curve and adapting to change is how companies win. Key to successful marketing programming is to measure, test, and modify. Continuous optimization is how results happen.
OUR TEAM.
We are small but mighty. Our team brings a balanced mix of strategy, creative, and execution skills to build great brands, websites, and digital marketing programs
An experienced creative and growth professional, Vivi has the ability to transform brands into marketing machines that drive real results and pipeline. A rare mix of skills, she merges right and left-brain marketing into a single, results focused strategy.
Ricard is an interactive designer focused on creating impactful designs for web and mobile applications. Ricard works with the tools and principles of user centered design and his skill set lies in user experience, user interface, usability, brand identity and art direction. With over 10 years experience, Ricard produces engaging designs that help businesses attract customers and increase revenues.
Lisa is a digital strategist with extensive experience in developing effective, full scale marketing campaigns for B2B and B2C tech, non-profit and private firms worldwide. She specializes in content creation, paid marketing initiatives, and SEO optimization.
Martin is a web developer and WordPress fanatic who brings our design to life. He builds clean, optimized sites that are fast and easy for your website visitors to navigate. He also ensures that your website is as easy for your internal team to manage as possible. When he's not in front of a laptop, you'll find him on the water or baking up a storm.
A seasoned CMO, Robin brings the strategic perspective to the table. Not only is she a master of messaging, but she quickly cuts through the weeds to get to the heart of the issue. Her ability to focus, prioritize and set strategy puts our clients on a faster path to meaningful results.
READY TO CHAT?
Our sole goal is to optimize your marketing activities. Whatever we do, measurable results are our measure of success. Let’s talk about what we can do for you.